Graduate Education

New York University
School of Continuing and Professional Studies
George H. Heyman Jr., Center for Philanthropy and Fundraising
Master of Science in Fundraising and Grantmaking

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Philanthropy and Fundraising: Theory and Practice
FDGR1-GC 1005
Fall, 2012 (3 units)

Instructor: Linda C. Hartley; MBA, Management: NYU 1986
Associate Adjunct Professor and faculty member since September 2002

Learning Objectives:

By the end of this course, each student will learn to integrate nonprofit analysis, current theories and successful practices in fundraising to develop a team-led, strategic development plan, present a concise, compelling case for support and gain practical on-site experience in fundraising.


Designed as a survey of both fundraising and philanthropy this course exposes students to the important theories, best practices and specific skills employed in generating robust streams of revenue for nonprofit organizations, combined with practical in-class and on-site experiences with fundraising professionals, culminating in the creation of a strategic development plan. Students will also gain a deeper and broader understanding of the graduate curriculum at the Heyman Center in support of a path of rigorous professional development and lifelong learning.

Topics Include:

  • Development Planning and Reporting
  • Case for Support and Positioning Statements
  • Recruiting and Development Board Leadership
  • Major and Planned Gifts
  • Annual Fund and ePhilanthropy
  • Capital Campaigns and Special Events
  • Foundation Grants and Corporate Sponsorships
  • Prospect Research, Screening and Data Mining

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